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中国电视业的竞争开始走向国际化。面对内部同业之间的竞争和境外强势媒体的介入,地方电视媒体应当如何应对,才能在群雄逐鹿的激烈竞争中赢得一席之地呢?我们认为,关键在于及时调整办台思路,准确把握频道定位,不断创新节目内容,以“地方化、专业化、异质化”来了强化地方电视媒体的特色和竞争力。办台思路:地方化相对于抢滩我国电视传播领域的国际传媒业巨头而言,
The competition in China’s television industry has begun to become international. In the face of the competition among internal peers and the involvement of strong foreign media, how should the local TV media respond to the competition among the crowds to win a foothold? In our opinion, the key lies in timely adjusting the idea of setting up a platform, accurately grasping the channel positioning, Constantly innovating the content of the program, “Localization, Specialization, Heterogeneity” came to strengthen the features and competitiveness of local TV media. Set up a train of thought: Localization In contrast to the giants of the international media industry that steal the beach in China’s television broadcasting field,