斯泰茨杂志社成功启示录

• 作 者: 甄西
• 机 构: 国家新闻出版总署
• 出 处: 中国编辑
• 发表日期: 2004年06期
• 关键词: 免费报纸 最佳方案 图书交易 小学馆 销售行为 纸媒体 版面设计 全国发行 阅读欲望 戏剧电影

“出版不景气”的态势虽然成了日本出版行业的主要特征,大崩溃的乌云虽然在日本出版行业的上空长期不肯消散,但是,整个日本出版界并没有放弃努力。一大批出版社、杂志社抛弃旧有的框框,凭借进取的精神、敢于挑战的斗志,选择最新最佳方案,最后取得了可喜的成就。日本的有关出版专家指出,这给重新振兴日本出版业带来了启示。

Despite the fact that the “publishing downturn” has become a major feature of Japan’s publishing industry, the dark cloud of the Great Collapse has not been dissipated over the Japanese publishing industry for a long time. However, the entire Japanese publishing community has not given up its efforts. A large number of publishing houses and magazines abandoned their old frameworks and, with enterprising spirit and courage to challenge, chose the latest best plan and finally achieved gratifying achievements. Relevant Japanese publishing experts point out that this has brought enlightenment to re-energize Japan’s publishing industry.