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中国汽车企业社会责任现状之三:企业对自身社会责任理念的表述直接体现了该企业对社会责任实践具体内容的理解及其可能的举措企业竞争力与社会环境息息相关。商业需要一个健康的社会环境,不仅为其产品创造消费者,而且为其提供关键的公共资源和环境支撑。社会则依赖企业为人们创造工作岗位和财富。企业社会责任是现代企业赢得竞争优势的源泉之一,是针对经济全球化、传统发展观和利益最大化模式做出的战略选择。从2000年以后战略大师迈克尔·波特意识到一个企业的战略管理同样可以注入CSR的元素至今,不同企业的CSR在其内部战略化程度以及制定CSR战略的成熟性千差万别。IBM认为,CSR有一条价值曲线,不同企业在不同阶段,会达到不同的目标。从最初的法律和合规性,到战略性
The third status quo of CSR in China’s auto industry: The expression of CSR on its own directly reflects the understanding of the specific content of CSR and its possible measures. The competitiveness of enterprises is closely related to the social environment. Business needs a healthy social environment that not only creates consumers for its products but also provides them with critical public resources and environmental support. Society relies on businesses to create jobs and wealth for people. Corporate social responsibility is one of the sources of modern enterprise’s competitive advantage. It is a strategic choice aimed at economic globalization, traditional development concept and maximization of profit. Since 2000, strategic guru Michael Porter has realized that an enterprise’s strategic management can also inject the elements of CSR so far, the CSR of different enterprises varies widely in their internal strategic level and CSR strategy. IBM believes that CSR has a value curve, different enterprises in different stages, will achieve different goals. From initial law and compliance to strategic