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随着新的媒体环境的进一步变化,人们接触媒体的习惯也在逐渐变化,受众对传统媒体的使用也逐渐倾向于新媒体。尤其是网络、手机、移动终端的快速发展,以及网络内容的无差别性,进一步推动了受众使用习惯的转变。在新媒体环境下,影视剧更多地通过网络、移动终端进行传播,大学生群体作为网络应用的重要群体,他们更专注于新鲜、多样的方式和内容,多类影视剧通过网络
As the new media environment changes further, people’s habits of getting in touch with the media are gradually changing. The use of traditional media by the audience also gradually tends to new media. In particular, the rapid development of networks, mobile phones and mobile terminals, as well as the indiscriminate nature of network content, have further promoted the changing usage habits of audiences. In the new media environment, films and TV programs are more widely distributed through the Internet and mobile terminals. As an important group of network applications, the college students are more focused on fresh and diverse ways and contents. Many types of films and television are distributed over the Internet