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品牌,狗熊掰棒子 新健力宝由运动型饮料变为时尚休闲饮品,是喜新厌旧另起炉灶吗?张海说是给老树嫁接,主干叫健力宝,分枝叫第五季。出发点是好的,但问题也接踵而至; 十多年前喝饮料时,健力宝是惟一的中国饮料名牌,出于对它的信任,健力宝如能推出多样化的产品,人们也会乐于选择。但如今品质保证感已不再像以往那样重要。尤其是处于市场前几名的
Brand, Bears breaking sticks New Jianlibao from sports drinks to fashion casual drinks, is hi new tired of starting a new stove? Zhang Hai said grafting to the old tree, the backbone of Jianlibao, branching called the fifth season. Starting point is good, but the problem followed; more than a decade ago when drinking, Jianlibao is the only Chinese beverage brand, out of its trust, Jianlibao if diversified products can be introduced, people will be happy to choose. But now the sense of quality assurance is no longer as important as ever. Especially in the top few in the market