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对于一艘盲目航行的船只来说,任何方向的风都只能是逆风品牌战略是关系到一个企业兴衰成败、长治久安的根本性决策,它是品牌经营的提纲和总领,是实现企业持续发展的前提与保证。先做对的事,然后把事情做对。品牌战略就是做对的事,如果事情一开始就错了,那么不管过程如何努力,结果都不会尽如人意。尽管品牌战略的规划是如此重要,然而在市场实战中,似乎并没有引起企业的广泛重视。许多企业热衷于不断开发新的产品,却很少对品牌进行战略规划,仍然是走一步看一步。必须指出的是,如果缺乏一个对品牌整体运作的长远考虑,将导致企业经营的混乱无序,这无疑是对品牌资源的极大浪费。
For a blindly sailing vessel, any direction of the wind can only be the windward brand strategy is related to a business success or failure, long-term stability of the fundamental decision-making, it is the brand management outline and general manager, is to achieve sustainable development of enterprises The premise and guarantee. Do the right thing first, then do the right thing. Brand strategy is to do the right thing, if things are wrong from the beginning, then no matter how hard the process, the results will not be satisfactory. Although the planning of brand strategy is so important, it does not appear to have drawn the attention of enterprises in actual combat in the market. Many companies are keen to continue to develop new products, but rarely brand strategic planning, is still take a step by step. It must be pointed out that if the lack of a long-term consideration of the overall operation of the brand will lead to business chaos, which is undoubtedly a great waste of brand resources.