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随着我国市场经济的不断发展和经济全球化进程的提高,市场机制进入精神生产领域,生产文化产品的企业大量涌现,文化产业迅猛崛起。在许多国家,文化产业已成为重要的支柱产业和新的经济增长点;文化观念的变化带来了新产品开发、产品结构调整以及经济结构的变化。作为文化产业范畴的平面设计艺术正面临着文化与经济相互交融的社会现实,不能不思考这个行业的生存环境和如何抓住机遇在经济大潮中增强自身的发展实力,使平面设计艺术健康、有序、全面的发展。
With the continuous development of the market economy and the progress of economic globalization in our country, the market mechanism has entered the field of spiritual production. The enterprises producing cultural products have emerged in large numbers and the cultural industry has risen rapidly. In many countries, the cultural industry has become an important pillar industry and a new point of economic growth. Changes in cultural concepts have brought new product development, product mix changes and changes in economic structure. The art of graphic design as a category of cultural industries is facing the social reality of the integration of culture and economy. We can not but think about the living environment in this industry and how to seize the opportunity to enhance our own development strength in the economic tide so as to make the graphic design art healthier. Preface, all-round development.