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网络传播的出现,是人类传播史上一场深刻的革命。网络新闻媒体与传统媒体相比,除了具有传播速度快、海量信息和多媒体传播等特点外,最大的区别是在传播方式上的变革。我们知道,大众传播的方式是一种由点到面的单向的线性的传播方式,即由传播者主导的面向广大受众的有组织、大规模的定向活动。在传播过程中,“媒介即信息”,传播媒介的控制者,无论是特定的社会集团还是媒介组织或个人,他们是传播的主体,是传播行为的发起者和组织者,是
The emergence of Internet communication is a profound revolution in the history of human communication. Compared with the traditional media, the network news media has the biggest difference except the characteristics of fast communication, mass information and multimedia communication. We know that mass communication is a one-way, linear, point-to-surface communication, organized and massively targeted by a broadcaster-led audience. In the process of communication, “media is information”, the controller of media, whether it is a specific social group or media organization or individual, are the main body of communication, the initiator and organizer of communication behavior,