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现如今,“互联网+”、“大数据”成为时下热点,为了应对时代变革,以人为本的原生场景营销或许成为了新思路。近年来,传统媒体广告出现持续性的负增长,这一现象表明,产业升级新元年的“互联网+”时代已经到来,身处其中,一切都在发生改变,而究其根本在于,“互联网+”造成了关系的重组。
Nowadays, “Internet + ” and “Big Data” have become hot spots in the world. In order to cope with the changes in the times, people-oriented original scene marketing may become a new idea. In recent years, there has been a continuous negative growth in traditional media advertisements. This phenomenon shows that the “Internet +” era of industrial upgrading in the first year of the new year has come and is in the midst of which everything is changing. The fundamental reason lies in that “Internet + ” caused the reorganization of the relationship.