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自2012年6月我校获教育部批复成为“中等职业教育国家改革发展示范学校项目建设”第二批项目建设学校以来,市场营销专业作为重点建设专业,通过成立由企业行业专家、高校专家和专业骨干教师组成的市场营销(汽车营销方向)项目课程改革小组,以培养学生职业能力为主线,以“五阶提升”作为专业的人才培养模式,通过建设创新型汽车营销与服务实训中心,让学生与企业岗位零距离接触。该课程体系实施后,学生欢迎、家长满意、企业认可、社会认同、成效显著。
Since June 2012, when our school was approved by the Ministry of Education to become the second batch of project construction schools in the “Secondary Vocational Education National Reform and Development Demonstration School Project”, the marketing major as a key construction specialty was approved by the enterprises, industry experts, Experts and key backbone teachers composed of marketing (automotive marketing direction) project curriculum reform team to cultivate students’ professional ability as the main line to “fifth-order upgrade ” as a professional personnel training mode, through the construction of innovative automotive marketing and services Training Center, allow students and corporate positions zero contact. After the implementation of the course system, students are welcome, parents are satisfied, the company recognizes that social recognition has achieved remarkable results.