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在中国经济快速腾飞,国际地位与日俱增的同时,我们要树立良好的国际形象,增强文化软实力建设。英语新闻媒体是我国树立形象的平台、传播思想的窗口、对外交流的渠道,其在跨文化传播中的影响力和传播效果值得关注。本文以上海日报为例,从其产生背景和发展现状入手,从新媒体建设、内容立场、人才培养等方面阐述了在跨文化传播中的英语新闻媒体发展策略。
While China’s economy is rapidly taking off and its international status is increasing day by day, we must establish a good international image and enhance the building of cultural soft power. The English news media is a platform for our country to establish an image, a window for disseminating ideas and a channel for foreign exchange. Its influence and dissemination in cross-cultural communication deserve attention. Taking Shanghai Daily as an example, starting with its background and current situation, this article elaborates the strategy of developing English news media in intercultural communication from the aspects of new media construction, content stance and personnel training.