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主持人在广播电视乃至新兴媒体都是一个关键性岗位,是受众与媒体交流最直接最频繁的岗位,在某种意义上可以说是最重要、最核心的岗位。听众是否喜爱广播互动节目和主持人更是关系到该栏目的成败。本文试图通过对听众喜爱什么样的主持人和互动节目进行较深入地研究;同时从传播者如何充当感情需要的替代品,感情需要的互动节目怎样才能对听众产生吸引力等方面进行辨析,明确指出听众到底喜欢什么样的主持人和什么类型的互动节目。
Host in radio and television and emerging media are a key position, is the audience and the media most direct and most frequent posts, in a sense can be said that the most important and core positions. Listeners like radio interactive programs and hosts is more related to the success or failure of the section. This paper attempts to conduct a more in-depth study on what kind of presenters and interactive programs the listeners like; at the same time, it analyzes and clarifies how communicators act as substitutes for emotional needs and how interactive programs that require affection can make audiences attractive Identify what kind of presenters and what type of interactive programs listeners really like.