论文部分内容阅读
产品的开发不是单靠“勇气”就够了,面对日益复杂多变的市场,推出新产品得有一套精确的筹划和决策才行。提到新产品的开发,不同风格的企业,自然产生不同的见解和命运。有些企业抱着“平安是福”的心理,深怕好不容易从原有的拳头产品中所获得的利润会被开发新产品的风险吃掉,因此视新产品开发为“雷池”,不敢越其一步,以致在竞争中落伍,走上被淘汰之路。相反,也有些企业却是“闯劲”十足,可惜只凭“匹夫之勇”而缺乏“羽扇之谋”,结果往往徒劳无功,新产品一推上市场,便被杀得丢盔弃甲,大败而回。
The development of products is not enough to rely solely on “courage.” In the face of increasingly complex and ever-changing markets, the introduction of new products requires a set of precise planning and decision-making. Referring to the development of new products, different styles of companies naturally produce different opinions and fates. Some enterprises hold the “safety is a blessing” mentality, and are afraid that the profits derived from the existing high-quality products will be eaten up by the risk of developing new products. Therefore, depending on the development of new products as “Lei Chi”, it is not possible to As a result, he was left behind in the competition and embarked on the road to being eliminated. On the contrary, some companies are “treativated,” but unfortunately they lack the “lucky fantasies” simply because of their “brave courage.” The results are often futile. When new products are introduced to the market, they are killed and the enemy is defeated. .