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据权威研究机构CTR最新发布的中国第三季度广告花费数据显示,在经历了上半年超出预期的快速增长后,进入第三季度广告市场增长明显放缓,与2009年同期相比,增幅仅为14%,但总体市场广告投放刊例花费达到历史最高值的4302亿元人民币。
According to CTR, China’s third-quarter ad spend data released by CTR, the most recent research institution, showed that after the rapid growth exceeding expectations in the first half of the year, the advertising market in the third quarter witnessed a marked slowdown. Compared with the same period of 2009, the growth rate was only 14%, but the total market advertising spending cases hit the highest historical value of 430.2 billion yuan.