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一、海口罐头厂的基本情况 海口罐头厂是1956年建立的一家老牌国营厂。现有工人3050人,固定资产3.5亿元。主要产品是果汁饮料和罐头食品,在全国颇有名气,经济效益一直不错。自1981年以来,产品由依靠商业单位“包销”转向由市场直接销售。市场环境发生了变化,工厂由于受传统计划经济体制影响,不适应市场机制的运行,出现了大幅度的亏损。当时企业固定资产仅有720万元,而1981年至1985年连续亏损额已高达718万元,企业已到濒临倒闭的边缘。市政府巳连续派去四任厂长,均回天无术。此时,市政府又派去了被人们称为“改革专家”的王光兴。王光兴上任后首先把企业的全部产品逐个用市场的“透视镜”仔细检验:畅销的、赚钱的,不管有没有“金奖”、“银奖”,开足马力,大力生产;对市场不欢迎,出口又赔钱,所谓的“名
I. Basic situation of the Haikou Cannery Factory Haikou Cannery Factory was established in 1956 as an old state-owned factory. There are 3,050 existing workers and 350 million yuan in fixed assets. The main products are juice drinks and canned foods. They are well-known throughout the country and their economic benefits have been good. Since 1981, products have changed from relying on “underwriting” by commercial units to direct sales from the market. The market environment has changed. Because of the influence of the traditional planned economic system, the factory is not adapting to the operation of the market mechanism and has incurred a substantial loss. At that time, the company’s fixed assets were only 7.2 million yuan, and the consecutive losses from 1981 to 1985 were as high as 7.18 million yuan. Enterprises have reached the brink of bankruptcy. The municipal government has sent four consecutive directors to the factory. At this time, the municipal government sent Wang Guangxing, who was known as the “reform expert.” After Wang Guangxing took office, he carefully examined each of the company’s products one after another using the “spectrum mirror” of the market: Best-selling, profitable, with or without “Gold Award” and “Silver Award”, with full horsepower and vigorous production; not welcome to the market. The export loses money, the so-called "name