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管理学中有个木桶原理:一个木桶由许多块木板组成,但是由这些木板的长度各不相同,所以在桶的最大容量不取决于木材的长度,取决于最短的那块木板。山东旅游业中同样也存在着这天木桶原理。在山东旅游中,“吃、住、行、游、购、娱”六大要素,旅游购物就是短板。我认为富有创意的设计是让旅游纪念品走出平淡经营的有效手段。它不仅美化着旅游纪念品的外观形状,同时也给它一个鲜明的地域特色和丰富的文化内涵。只有采用新的技术创新,设计才能遵循现代旅游纪念品的新趋势。旅游纪念品不断带来新的创意,才能有效促进旅游市场的发展。
There is a barrel principle in management: a barrel consists of many pieces of wood, but the length of the plates varies, so the maximum capacity in the barrel does not depend on the length of the wood, depending on the shortest piece of wood. Shandong tourism also exists in this day barrel principle. In Shandong travel, “eat, live, travel, shopping, entertainment ” six elements, tourism shopping is short board. I think creative design is an effective way to get tourist souvenirs out of flat business. It not only beautifies the appearance of tourism souvenir shape, but also gives it a distinctive geographical features and rich cultural connotation. Only by adopting new technological innovation can the design follow the new trend of modern tourist souvenirs. Tourist souvenirs continue to bring new ideas, in order to effectively promote the development of the tourism market.