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问:我是一家公司的老板,我们的品牌曾经拥有广泛的市场,现在却面临着衰败的危险,我想知道夕阳品牌的出路在哪里?(夕阳品牌:指那些产品过了黄金期的品牌,) 答:许多品牌之所以成为夕阳品牌,正是由于不谙产品革新之道造成的。例如太阳神曾是保健品行业的一面旗,由于产品革新换代滞后,多年来一直靠其传统的老产品打市场,以致炫目的太阳光环逐渐消逝。众所周知,任何产品的寿命都是有限的,一且其走到了生命的极限,淘汰将是必然的。据一份权威资料显示,最新世界品牌价值排行榜的前7位有5位是高科
Q: I am the boss of a company, our brand has a wide range of markets, is now facing the danger of decline, I want to know where the sunset brand out? (Sunset brand: refers to those products over the golden period of the brand, A: Many brands have become the sunset brand, precisely because they do not understand the product innovation caused. For example, Apollo used to be a banner of the health care products industry. Due to the lag of product innovation and innovation, it has been relying on its traditional old products to hit the market for many years, so that the dazzling sun halo gradually faded away. As we all know, the life of any product is limited, and once it reached the limit of life, out will be inevitable. According to an authoritative source, the top seven brands in the latest World Brand Rankings are Top 5