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近年来,随着时代的不断发展,电力营销管理受到了越来越广泛的关注。在供电企业的经营过程中,电力营销是一项有意识的活动,因此,为了实现供电企业的营销目标,相关负责人就需要以广大电力用户的需求为指导,不断更新电力营销管理理念,使其符合市场经济需求。为此本文将对新时期供电企业的电力营销管理实践进行分析研究,从而为电力用户提供更为优质的电力服务。
In recent years, with the continuous development of the times, power marketing management has received more and more attention. In the management of power supply enterprises, power marketing is a conscious activity. Therefore, in order to achieve the marketing goal of power supply enterprises, the relevant responsible persons need to be guided by the needs of the majority of electricity users and constantly update the concept of power marketing management to make them In line with market economy needs. Therefore, this article will analyze and study the power marketing management practices of the power supply enterprises in the new era so as to provide the power users with more excellent power services.