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视频网站是否要重走卫视道路?答案并不是简单的是或不是。视频网站和电视媒体有相同的播出形式,并在广告营销时具备了相同的特点,但视频网站又同时具备网络媒体的特性,必有其独特的营销模式。
Whether the video website should take the satellite TV? The answer is not simple or not. Video websites and television media have the same broadcast form and have the same characteristics in advertising marketing. However, the video website possesses the characteristics of online media at the same time and must have its own unique marketing mode.