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社会化媒体的快速发展和广泛应用正在对图书馆产生深刻的影响。文章以美国橙郡图书馆为研究案例,采用网络调研法及文献研究法,综合考察并分析了其运用社会化媒体所提供的服务内容及应用方式,进而总结归纳出重视用户需求和体验、推广特色化建设、提供有效的人力资源保障、保持战略的连贯性及建立成本效益评价环节等5个方面的重要启示,为我国图书馆社会化媒体的应用提供经验借鉴。
The rapid development and widespread use of social media is having a profound impact on libraries. Taking the Orange County Library in the United States as a case study, the article uses the network research method and the literature research method to comprehensively examine and analyze the service contents and application methods provided by social media, and then summarizes the emphasis on user needs and experience, promotion Featured construction, providing effective human resources protection, maintaining strategic coherence and establishing a cost-benefit evaluation link, which can provide reference for the application of social media in libraries in our country.