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随着社会发展,市场经济机制不断完善,我国企业之间的竞争逐渐激烈,有越来越多的企业开始认识到改善自身经营理念对于企业面对市场竞争有着重要意义。企业管理的核心是对于员工的管理,在企业运营中销售人员起着重要作用,因此对企业销售人员进行绩效管理是我国企业一直探索的问题。本文探索新背景下绩效管理在企业销售战略中的重要性,并对销售员工的绩效管理有效性进行研究。
With the continuous development of society and market economy, the competition among enterprises in our country is fiercer and fiercer. More and more enterprises are beginning to realize that improving their own business ideas is of great significance to enterprises in facing the market competition. The core of business management is the management of employees, sales staff play an important role in the business operations, so the performance management of sales staff is always explored by Chinese enterprises. This article explores the importance of performance management in the marketing strategy of a new context and studies the effectiveness of sales staff performance management.