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随着我国国民经济的快速增长,人们对产品的质量要求越来越高,品牌意识也越来越强。而中国消费市场正从“自行车、摩托车社会向汽车社会”过渡,也是不争的事实,迅速发展壮大的综合国力与物资文明,使中国大众对汽车品牌的认识已经达到了一个全新的阶段。在汽车行业三大阵营的激烈竞争中,谁能赢得中国市场赢得客户,中外合资汽车是否具有最大的优势?是否能抢占到最多的市场份额?如何向消费者提供高价值的中国最佳品牌?对此,本刊日前对最大的中外合资汽车企业--东风汽车有限公司副总裁兼乘用车有限公司总经理吉田卫进行了专访。
With the rapid growth of our national economy, people are demanding higher and higher quality products and more and more brand awareness. However, it is an indisputable fact that the Chinese consumer market is undergoing the transition from a bicycle to a motorcycle society to a car society. The rapid development and expansion of comprehensive national strength and material civilization have made the Chinese public’s awareness of the automobile brand reached a completely new stage. In the fierce competition of the three camps in the automotive industry, who can win the Chinese market to win customers, Sino-foreign joint ventures have the greatest advantage? Whether to seize the largest market share? How to provide consumers with high-value brand in China? In response, our magazine recently conducted an exclusive interview with Yoshida Wei, vice president of Dongfeng Motor Co., Ltd. and general manager of Passenger Car Co., Ltd., the largest Sino-foreign joint venture automobile company.