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消费文化非理性的本质导致消费本身包含着许多浪费和不必要的更新,表面上这是设计和销售新的增长点,其实创造的是大量无用的GDP和令人惋惜的资源消耗车型配置的选择一直是购车者头疼的问题。最想要的功能和装备,往往捆绑着一堆鸡肋搭配,而更高一级的配置车型,性价比看起来又总是那么诱人,让人忍不住想要提高预算再进一步。精心谋划的销售策略正是从多数消费者的心理矛盾出发,基本能够以最大收益的车型配置俘获消费者。特别是在国内,以初次购车者为主
The cultural irrationality of consumer culture leads consumption to include many wasteful and unnecessary updates. Apparently, this is a new point of growth in design and sales. What is actually creating a lot of useless GDP and depressing resource consumption is the choice of vehicle configuration It has always been a headache for car buyers. The most wanted features and equipment, often bundled with a bunch of tasteless collocation, and a higher level of configuration models, the price seems always so attractive, people can not help but want to raise the budget and further. Carefully planned sales strategy is the psychological conflict from the majority of consumers starting to basically capture the consumer with the configuration of the largest revenue capture. Especially in the country, mainly for the first time car buyers