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谋略,是我国传统文化中的精华之一,是一种竞争制胜的理论。它产生于对抗激烈的战争中,也同样适用于现代企业间的竞争。随着世界经济逐步从狭小的地方经济、区域经济发展到全球性的大经济以及信息传播的加快,企业间的竞争已从单一层次上的局部竞争发展到多层次全方位的竞争,即企业形象的竞争。这种变化给企业带来了新的挑战,中国的企业将如何应对呢?笔者认为,公关谋略将成为其竞争制胜的法宝。所谓公关谋略,
Strategy, is one of the best in our traditional culture, is a theory of winning competition. It arises in the war of confrontation, also applies to the competition among modern enterprises. As the world economy gradually develops from a small local economy, a regional economy to a global economy and an acceleration of information dissemination, the competition among enterprises has developed from a single level of partial competition to a multi-level all-round competition, namely, corporate image competition. This change has brought new challenges to the enterprise, how to deal with Chinese enterprises do? In my opinion, public relations strategies will become the magic weapon to winning the competition. The so-called public relations strategy,