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界定电视新闻正如我们在报纸话语的讨论中所见,新闻是事件的中介,通过运用语言符码和视觉符码界定、建构和表现现实。电视新闻话语由语言和视觉形象构成,由观众必须理解和识别以便建构意义的符码和规约所决定。观众解码新闻的能力则部分来自观众对新闻从整个社会借鉴的话语的掌握。比如电视新闻节目播音员会接受正式服装符码,男士穿着西装,女士穿着职业装(衬衫、
Defining TV News As we saw in the discourse of the newspaper, news is an intermediary of events that is constructed and represented through the use of linguistic and visual codes. Television news discourse consists of language and visual imagery, determined by the code and conventions that the viewer must understand and recognize in order to construct meaning. The audience’s ability to decode the news is partly due to the audience’s grasp of what the news draws from the entire community. For example, a television news program announcer will receive official clothing code, a man in a business suit, a woman in a business suit (shirt,