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铺市是企业与经销商(或上线经销商与下线经销商)之间相互协作,在短期内开拓目标区域的一种市场营销活动。其优势在于:铺市有利于产品的快速上市及其市场价的初步形成;有利于建立产品的销售点及产品品牌的潜意识渗透;有利于在销售通路上,企业与批发商、零售商、消费者的情感沟通;有利于造成“一点带动一线,一线带动一面”的联动局面。但如果铺市失败,将会打击营销人员和经销商推销产品的积
Shop-shop is a kind of marketing activity in which companies and distributors (or on-line dealers and offline dealers) cooperate with each other and open up target areas in a short period of time. Its advantages are that: paving the market is conducive to the rapid launch of products and the initial formation of market prices; conducive to the establishment of product sales points and product brands of the subconscious infiltration; is conducive to the sales channel, businesses and wholesalers, retailers, consumption The person’s emotional communication is conducive to creating a situation in which “a little touches the front line and the front line drives the side”. But if the shop fails, it will hit the market