总有些“俗”,势如破竹

• 作 者: 叶茂中
• 出 处: 商学院
• 发表日期: 2014年Z1期
• 关键词: 广告人 营销成本 给你 惊艳 赶集网 大众消费品 广告营销 奥格威 碎片 广告宣传

这是一个肤浅的时代,这也是一个碎片的时代,时间成为最大的营销成本,一切的沟通在开始的3秒就决定了胜负。在关键的3秒里,你究竟想和消费者说什么?我们当然渴望阳春白雪喝着咖啡谈谈高雅,但是,恕我直言,但凡与高雅有关的必然需要铺垫了再铺垫,曲折了再曲折,百转千回之后,才给你豁然惊艳的感觉。但是,消费者能赐予我们那么多伟大的时间吗?所有广告人都要遵守的准则是:广告的目的是提升销量,其次是提升品牌形象。

This is a superficial era, this is also a fragmented era, time has become the biggest marketing costs, all the communication in the first 3 seconds to decide the outcome. In the crucial 3 seconds, what exactly do you want to say to the consumers? Of course, we are eager to talk about the elegance in the spring and the snow while drinking coffee. However, if we respect the elegance, we must also pave the way for bedding, twists and turns, After a hundred revolutions, it gives you a sudden stunning feeling. But can consumers give us so much time? All advertisers should follow the guidelines: advertising aims to increase sales, and secondly to enhance the brand image.