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每个企业都在经营商品或服务,或兼而有之。但是要想在现代社会中取胜,企业的经营必需具备有别于他人的独到之处。从案例看“特色”记得有一次,一位大型购物中心的经理问笔者:“我们的企业经营有何特色,我们的企业与其他的商业企业相比有何不同?我们尽力去经营了,为什么商场的人气总是不太旺?”这是个有趣的问题,也是困扰很多企业经理的问题。笔者反问了一句:“谁是你们的顾客,谁最可能成为你们的顾客,你们企业顾客的最大特点是什么,你们如何吸引顾客?你们的经营与普通的百货店和超级市场的经营有何差异?”如何才算特色呢?武汉是中国重要的中心城市,是东西南北商品的重要集散
Every business is in the business of goods or services, or both. However, in order to win in modern society, the management of a business must have its own uniqueness from others. From the case of “Features ” Remember once, the manager of a large shopping center asked the author: “What is the characteristics of our business, our business and other commercial enterprises, what is the difference? We try our best to operate And why the popularity of shopping malls is always not very good? ”This is an interesting question, but also plagued many business managers. I asked a question: “Who are your customers, who most likely to be your customers, what are your most important characteristics of business customers, how do you attract customers? What is your business and ordinary department stores and supermarkets business Difference? ”How to count it? Wuhan is an important central city in China, is an important distribution of goods from east to west