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随着人类文明的不断发展,国际间的交流日趋频繁,政治、经济、文化等方面的相互影响日益加强,这势必带来包装设计艺术在设计理论、设计方法上的相互影响、相互交融。在这样一个时代的影响下,中国的包装设计又是以怎样的面貌呈现出来的呢?通过对传统文化中的图形元素、色彩、字体、材料等在现代设计中的传承、发展与创新的论述,展示自己本土精神和独特的民族文化魅力,从而强调传统文化元素在现代包装设计中的作用和重要性。
With the continuous development of human civilization, the international exchanges are becoming more frequent and the mutual influences on politics, economy and culture are increasingly strengthened. This will inevitably bring about the interaction and integration of packaging design art in the design theory and design method. Under the influence of such an era, China’s packaging design is presented in what kind of outlook? Through the traditional culture of graphic elements, colors, fonts, materials, etc. in the modern design of the inheritance, development and innovation of the discussion , Demonstrate their own local spirit and unique charm of national culture, thus emphasizing the traditional cultural elements in the role of modern packaging design and importance.