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全球第三大手机市场——中国大陆被三大品牌长驱直入，迅速超越９０％的国内手机市场占有率，面对竞争，国内各大电讯厂商不甘落后，联合海外厂商，以 Ｏ Ｅ Ｍ（原始设备制造商）的方式，推出了自己品牌的手机。 迄今为止，“中国制造”手机牌子已经相继有科健、华夏、海尔、东信、康佳、中兴、波导、熊猫、长虹、厦新、大唐等等。但是否能得到用户的认可，还得靠市场来检验。 国产手机，可谓崭露头角。目前，我国的手机发展受到政府的扶持。信息产业部希望在手机生产上借鉴中国彩电、冰箱、洗衣机、程控交换机生产成功的经验，即走一条由大量引进到消化、吸收再到自主开发生产的路子，在较短时间内成为世界上这类产品的生产大国，实现手机生产上的企业群体突破局面。 业内人士同时指出，我国的手机企业不应走家电的老路。因为移动通信产品的更新换代非常快，生产厂商需投入大量精力和资金在科研开发上以研制新品。此外，未来手机的发展趋势是个性化，消费者要求手机突出个人品味。生产厂商要针对不同的消费者开发出手机不同的功能及外观。进入第三代移动通信领域之后，手机将具备多媒体的功能，以满足消费者无论何时何地都可以与他人沟通的要求。这些都依赖于科研开发的水平。同时，手机品牌要赢得消?
The third largest mobile phone market in the world - mainland China is driven by three major brands and quickly surpassed 90% of the domestic mobile phone market share. In the face of competition, major domestic telecommunications vendors are not far behind. By combining overseas manufacturers with OE M Manufacturer), launched its own brand of mobile phone. So far, “Made in China” mobile phone brands have been Kejian, Huaxia, Haier, Eastcom, Konka, ZTE, Bird, Panda, Changhong, Xiamen new, Datang and so on. But whether to get the user’s approval, have to rely on the market to test. Domestic mobile phone, can be described as budding. At present, China’s mobile phone development by the government’s support. The Ministry of Information Industry hopes to draw lessons from the successful production experience of China’s color TV sets, refrigerators, washing machines and program-controlled switches in the production of handsets, that is to say, taking a path from importing large quantities to digesting, absorbing to developing independently and becoming the world in a relatively short period of time Class of production of large countries, to achieve breakthrough in the mobile phone business groups. Insiders also pointed out that China’s mobile phone companies should not take the old appliances. Because the replacement of mobile communications products is very fast, manufacturers need to invest a lot of energy and funding in research and development to develop new products. In addition, the future development trend of mobile phones is personalized, consumers require mobile phones highlight personal taste. Manufacturers to different consumers to develop different functions and appearance of the phone. After entering the field of the third generation of mobile communication, the mobile phone will have the multimedia function, in order to satisfy consumers’ requirements of communicating with others whenever and wherever possible. These are dependent on the level of research and development. At the same time, mobile phone brands to win consumer?