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8月8日,国人企盼已久的北京奥运会就要开幕了。奥运盛事,是中国的,也是世界的。对中国媒体来说,在本国参与报道奥运既是千载难逢的机会,也是沉甸甸的责任。与往届任何一次奥运不同,国际奥委会在北京奥运会上首次单独授予新媒体奥运转播权。传统媒体之外,新兴媒体,尤其是以视频为核心的新兴媒体将在即将到来的奥运报道中扮演重要角色。新兴媒体为备战奥运做了哪些准备?能够完成使命吗?如何整合传统媒体与新兴媒体,使之共同完成定位明确、特色鲜明、功能互补、覆盖广泛的奥运报道任务?本期“视点”或许能给您一个初步答案。
August 8, people long-awaited Beijing Olympic Games will be the opening. Olympic events, is China, but also the world. For the Chinese media, participating in the Olympic Games in their own country is both a golden opportunity and a heavy responsibility. Unlike any previous Olympics, the International Olympic Committee (IGOC) awarded for the first time the new media rights to the Olympics in the Beijing Olympic Games. In addition to traditional media, emerging media, especially video-centric emerging media, will play an important role in the upcoming Olympic coverage. How can the new media prepare for preparing for the Olympics? Can the mission be completed? How to integrate the traditional media and the emerging media so as to jointly accomplish the task of reporting the Olympic Games with clear positioning, complementary functions and broad coverage? Maybe give you a preliminary answer.