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农资营销,传统的理解是农药、农肥等农业生产资料从生产厂家到农业生产各个环节的整个过程。在现代农业快速发展和农村土地经营体制和形式日渐丰富的前提下,农资营销已不再局限于从生产到流通的市场环节,而是形成了一个以农产品生产为起点,继而决定农资生产、销售各个环节,最后再促进农产品生产这样一个闭合回路。在这样一个循环往复的过程中,无论是营销的主体、客体还是载体,都已经不再是独立的了
Agricultural marketing, the traditional understanding is that pesticides, agricultural fertilizer and other agricultural means of production from the manufacturer to all aspects of agricultural production throughout the process. With the rapid development of modern agriculture and the increasing abundance of rural land management systems and forms, the marketing of agricultural materials is no longer confined to the market chain from production to distribution. Rather, it starts with the production of agricultural products as a starting point and then decides the production of agricultural materials , Sales of all aspects, and finally promote the production of such a closed loop of agricultural products. In the process of such a cycle, both the main body of marketing, object or carrier, are no longer independent