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商标是企业产品的特定标志,信誉的象征,它是打开市场的“金钥匙”,也是企业的知识产权,更是一种无形资产。当人们的消费观念已从过去的“拣便购廉”转向“认牌购买”时,“名牌效应”已成为人们的消费趋势,成为商标的一种价值体现。 众所周知,几年前,广州肥皂厂生产的“洁花”牌洗发香波,曾是风靡全国的名牌产品,后来开放搞合资,“洁花”商标被作价500万元与外商合资成立了宝洁洗涤用品公司,“洁花”便被打入冷宫,外商竭力推销自己的“海飞
The trademark is a specific sign of the company’s products and a symbol of its reputation. It is the “golden key” to open the market, and it is also the intellectual property of the company. It is also an intangible asset. When people’s consumption concept has shifted from the past “purchasing cheap” to “knowing brand purchase”, “brand-name effect” has become a consumer’s consumption trend and has become a value manifestation of a trademark. As we all know, a few years ago, the “Jade Flower” shampoo shampoo produced by the Guangzhou Soap Factory was once a popular brand name product in the country. Later it opened up a joint venture. The “Jade Flower” trademark was sold at a price of 5 million yuan to establish a Procter & Gamble joint venture with a foreign company. Supply company, “Jade flower” was thrown into the cold, foreign businessmen tried to sell their own "Haifei