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素描刘凯杰刘凯杰,英文名 Tony,出生在台湾,7岁时随家人定居香港。在英国念的中学、修读过设计,之后又前往美国学习建筑,经过一路的修炼,刘凯杰最终还是抗拒不了广告“魔力”的吸引,义无反顾地走进了广告业。1996年,挟在美数年的工作经验,刘凯杰开始闯荡上海滩。几年间,他以积极的人生态度,积累生活的精彩:以无限的坚持,追求自己的广告理想:以不干涸的创作意念,在国际上捧回一个又一个重要的广告大奖,如 ONE SHOW,CLIO,London InternationalAdvertising Awards,New York Art Directors Annual 等等。此外,他还有国内的广告作品入选 New York Advertising Festival金银奖。圈内人也许会惊诧于他的创意灵感为何会源源不绝,他则自认,所有的点子就来源于身边最细小的生活。对于大多数普通的消费者来说,如果提起那支倍受欢迎的“光明乳牛”动画广告,恐怕更会引起会心的微笑,“哇,这个好玩的广告原来是这个人做的。”相信,这种效果也是所有广告
Sketch Liu Kaijie Liu Kaijie, English name Tony was born in Taiwan and settled in Hong Kong with his family when he was 7 years old. After studying at a secondary school in the United Kingdom, studying design, and then studying architecture in the United States, Liu Kaijie eventually could not resist the attraction of advertisements and “magic power” and went into the advertising industry without hesitation. In 1996, during his years of working experience in the United States, Liu Kaijie began to swing to the beach. In the past few years, he has accumulated a wonderful life with a positive attitude to life: with unlimited persistence, he pursues his advertising ideals: he has won an important one-on-one advertising award, such as ONE SHOW, with his uninteresting creative ideas. CLIO, London International Advertising Awards, New York Art Directors Annual, and more. In addition, he also has domestic advertising works selected for the New York Advertising Festival gold and silver award. Insiders may wonder why his creative inspiration comes from a constant source. He believes that all ideas come from the smallest life around him. For most ordinary consumers, if you mention the popular “Bright Dairy Cow” animated advertisement, I am afraid it will cause a more thoughtful smile. “Wow, this fun advertisement was originally made by this person. ”I believe this effect is also all ads