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隐喻是商务研究中具有重要方法论意义的一个认知工具。在无法控制真实世界中必要变量时,商务研究人员不得不在理想世界中测试他们的假设。隐喻就是用来应对这种转变的。阐释了隐喻是学得商务英语隐喻性词汇的重要认知工具。我们认为(1)强化隐喻意识;(2)借助概念隐喻启发词汇学得;(3)设计隐喻性词汇写作练习等课堂教学活动有利于商务英语隐喻性词汇的学得。
Metaphor is a cognitive tool of major methodological significance in business research. Business researchers have had to test their assumptions in an ideal world when they can not control the necessary variables in the real world. Metaphor is used to deal with this shift. Explain that metaphor is an important cognitive tool for learning metaphorical vocabulary of business English. We think (1) to strengthen metaphorical awareness; (2) to use lexical metaphor to inspire lexical learning; (3) to design metaphorical vocabulary writing exercises and other classroom teaching activities are conducive to the acquisition of business English metaphorical vocabulary.