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这是一个经典案例,一个企业在遇到危机事件时,危机公关失败的经典案例。4月初,“和颐酒店女生遇袭”事件引发各界关注,相关的帖子和话题讨论在朋友圈被疯转,点击率数以亿计。一时间,和颐酒店母公司、刚开始庆祝私有化完成的如家酒店集团(下称“如家”)陷入了一场巨大的危机。危机已然发生,如家急需的是如何在事件发生后去妥善处理,并将该事件对如家的冲击程度相对降到最低。然而事与愿违,在和颐事件发生后,如家的危机
This is a classic case, a classic case of failure of a crisis public relations in the face of crisis. In early April, the incident of “Hotel of Yitel Hotel Girls Attacked” caused concern from all walks of life. Relevant posts and topic discussions were frenzied in circle of friends with hundreds of millions of hits. For a time, Yitel’s parent company, Home Inn, which just started to celebrate the completion of the privatization, was in a huge crisis. The crisis has already taken place. For example, what is urgently needed at home is how to handle it properly after the incident and to minimize the impact of the incident on the home. However, contrary to expectations, after the incident happened, such as home crisis