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改革开放20年来,我国新闻界为中华腾飞擂鼓助威、推波助澜,与此同时,新闻界自身的改革也在不断推进,成果丰硕喜人。新闻媒介的数量、种类飞速增长,传播手段日新月异,媒介市场空前繁荣。然而,成绩的背后也隐藏着不少问题,我们应该清醒地认识到—— 世纪之交的中国新闻传播业——希望与困惑同在,机遇与挑战并存 从计划经济向市场经济的转变,使新闻媒介的生存环境发生了根本性的变化。一方面,国家对媒介的管理政策不断调整,将媒介逐步推向市场,要求其根据市场竞争的规律实行企业化经营,自负盈亏,优胜劣汰;另
In the 20 years since the reform and opening up, the Chinese press has boosted China’s take-off and promotion and at the same time the reform of the press has been continuously promoted with fruitful results. The number and variety of news media have increased rapidly, the means of communication have been changing rapidly and the media market has enjoyed unprecedented prosperity. However, there are also many hidden problems behind the achievements. We should clearly understand that with the hope and confusion of China’s news media at the turn of the century, the opportunities and challenges coexist from the planned economy to the market economy. The living environment of the news media has undergone fundamental changes. On the one hand, the state constantly adjusts its media management policies and gradually introduces the media to the market, requiring them to run their businesses according to the law of market competition, assuming sole responsibility for profits and losses and winning the fittest.