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20世纪90年代末开始,中国媒界经历着一场前所未有的变革。随着公众关注度的增长(五大媒体中仅次于网络)、广告投放额的增加(约50%的增幅),期刊市场作为“黄金码头”的地位日益醒目,一家数十人的杂志社创造出比数千人工厂还高的效益。早已不是什么奇事。而随着1997年报刊业绝对数量的压缩,及1999年出版结构的调整,这场没有硝烟的大战已悄然转移到更高
Since the late 1990s, the Chinese media have undergone unprecedented changes. With the public attention (second only to the five major media networks), the increase in advertising (about 50% increase), the journals market as the “Golden Pier” increasingly prominent position, a dozens of magazines The club has created more benefits than thousands of factories. It is no wonder. With the compression of the absolute volume of newspapers and periodicals in 1997 and the readjustment of the publication structure in 1999, this war without smoke has quietly shifted to higher levels