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出版社内宣传机构的设置及其职能的划分宣传工作和出版、发行工作的协同与互动宣传策划在整合营销策略中的地位与作用产品宣传与形象宣传的分工与整合宣传方案的制订和实施过程中整体与局部关系图书宣传过程中的诸多误区宣传从业人员的专业素养
Publishing agencies within the organization and the division of its functions Publicity and publishing and distribution work of the coordination and interaction Publicity planning in the integrated marketing strategy in the position and role of product promotion and image of the division of labor and integration Propaganda program formulation and implementation process In the whole and part of the relationship between the book publicity many errors in the propaganda practitioners professionalism