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千禧前夕,产品巡回展销活动在全国如火如荼,中原腹地河南更是狼烟四起。与海尔、海信、康佳、TCL、创维、美的等知名企业不期而遇,敢在同一片蓝天下公然与其展开角逐,深圳科王公司的一干人马可谓自不量力。做完二十几个市县的巡回展销,科王以小搏大,却能以弱胜强,其具体操作耐人寻味。回顾这次巡回展销的成败得失,有几点深刻体会希望能给同行一点启迪。展销活动的具体操作一、活动方案的制订这次科王展销的产品是电脑 VCD 升级换代产品——科王家庭学校。适逢千禧将
On the eve of the eve of the millennium, roving exhibitions and sales of products went on fire in the whole country and Henan in the hinterland of the Central Plains was full of belligerents. And Haier, Hisense, Konka, TCL, Skyworth, the United States and other well-known enterprises by coincidence, dare to openly compete with the same piece of blue sky, Shenzhen Branch Wang's business people can be described as helpless. After more than two dozen cities and counties roving exhibition, Section Wang to small stroke big, but can weak strong, its specific operation interesting. Review the pros and cons of this roving exhibition, there are a few deep feelings I hope to give colleagues a little enlightenment. The specific operation of the exhibition activities First, the activities of the program development The king of the exhibition products are computer VCD upgrade products - Section Wang family schools. Will meet the millennium