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随着社会和科技的进步发展,媒体行业也获得不断发展,媒体种类不断增多,媒体行业市场竞争也越来越激烈。电视频道作为传统媒体的最主要代表,受到越来越多新媒体的挑战,发展和生存压力不断增大,为了能够在激烈的媒体行业市场竞争中,继续存在和发展,电视频道必须进行创新,明确市场定位,丰富节目内容,创作出更符合现阶段大众需求的节目,提高电视频道的收视率。鉴于此,本文基于新媒体背景,对当前电视频道存在的问题进行分析,进而为其发展提出创新策略,增强电视频道的市场竞争力,推动电视频道的持续发展。
With the development of society and science and technology, the media industry has also been continuously developed. The types of media are constantly increasing. The market competition in the media industry is also becoming more and more intense. As the most important representative of traditional media, TV channels are challenged by more and more new media, pressure of development and survival is increasing. In order to survive and develop in the intense competition in the media industry, TV channels must innovate, Clear market positioning, rich program content, creating more in line with the needs of the public at this stage of the program, improve the ratings of television channels. In view of this, based on the new media background, this article analyzes the problems existing in the current television channels and proposes innovative strategies for its development so as to enhance the market competitiveness of the television channels and promote the sustainable development of the television channels.