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策划前言巴菲特说,他敢叫自己最呆板的表弟去管理类似可口可乐那样的公司,因为过了10年,公司一定还是好好的。但是如果叫这个表弟去管理连锁店,则等于让企业快速自杀。因为连锁商业是竞争最激烈的商业形态之一,连锁企业每年的倒闭几率高于20%。世界最大的百货商业连锁公司Wal-Mart的创始人华顿在世时,每天到主要竞争对手K-Mart去观察对方的削价情况,以随时削主题策划
Planning Introduction Buffett said he dared to call his most clumsy cousin to manage companies like Coca-Cola, because after 10 years, the company must still be good. But if called the cousin to manage the chain, it is equal to allow businesses to commit suicide quickly. Because chain commerce is one of the most competitive business models, the chances of chains failing each year are above 20%. When Walton Mart, the founder of the world’s largest department store chain retailer Walton Martyr was alive, went daily to major rival K-Mart to observe the other’s price cuts and cut the theme at any time