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海洋文化产业是文化产业中特殊的组成部分,是当代文化产业的一个前沿研究领域。本文运用理论研究和实地调查相结合的方法,列举舟山群岛鲁家峙、岱山东沙镇、普陀山、朱家尖、沈家门、长峙岛、蚂蚁岛、太阳谷、朱家尖白山、桃花岛等实际案例,从文化产业集群三大核心定律出发,即产业链组合与延伸的规律、区位优势与选择的规律、产业集聚与联动的规律,充分揭示了舟山群岛海洋文化产业集群的内在规律及发展思路,提出舟山应结合各个岛屿的资源禀赋特征,因岛制宜构建不同种类的海洋文化产业集聚区的建议,对于舟山群岛海洋文化产业集群发展具有一定的指导意义。
Marine culture industry is a special part of culture industry and is a frontier research field of contemporary culture industry. This article uses a combination of theoretical research and field investigation to list Zhoushan archipelago Lujiazhi, Daihatsu Dongsha, Putuoshan, Zhujiajian, Shenjiamen, Changzhi Island, Ant Island, Sun Valley, Zhujiajian Baishan, Taohua Island And other actual cases, starting from the three core laws of cultural industry cluster, that is, the law of the combination and extension of the industrial chain, the rules of location advantages and choices, the rules of industrial agglomeration and linkage, fully reveal the inherent laws of the marine culture industrial cluster in Zhoushan Islands and Development ideas, put forward Zhoushan should be combined with the resource endowment characteristics of each island, due to the island system should build different types of marine culture industry cluster recommendations, for Zhoushan Islands marine culture cluster development has a certain significance.