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传统家政企业面对家政O2O的压力和消费者需求的动力,纷纷建立了自己的微信、App、网站,推送新闻、广告、形象宣传,将线下的客户向线上导流,适应客户线上订单、支付、点评的需求。然而线上和线下不能融合,经营和管理方式不一致,需要建立新的经营团队,增添了运营成本,并没有让线下飞起来。目前的家政O2O,其经营模式设计近乎完美,但线下服务总差强人意,为了吸引消费者和服务人员上线,秘诀只有一招:免费和补贴。补贴没了,人就散了。想让服务落地生根,
In the face of the pressure of housekeeping O2O and the motivation of consumer demand, traditional domestic and domestic enterprises have established their own WeChat, App, website, push news, advertisement and image promotion, Order, payment, comment on the demand. However, online and offline can not be integrated, management and management inconsistent, the need to establish a new management team, adding operational costs, and did not let the line fly up. The current domestic O2O, its business model design is almost perfect, but the overall unsatisfactory offline service, in order to attract consumers and service personnel on-line, the secret is only one trick: free and subsidies. Subsidies gone, people are scattered. Want to let the service take root,