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在2008年北京奥运会上,中国体育健儿每夺得一枚金牌,海尔集团将捐建一所海尔希望小学,并以奥运冠军的名字命名。2007年12月3日,“海尔全力支持北京2008年奥运会中国体育代表团暨海尔奥运希望小学启动仪式”在京举行。会上,海尔集团副总裁周云杰先生详细诠释了海尔奥运主人的理念,并介绍了海尔将如何作好08年奥运会的主人。海尔自2005年8月份成为北京奥运会赞助商之日起,就一直以“奥运主人”的责任感支持奥运。此次发布会,更加清晰的传递出海尔的奥运战略。海尔以“传承、发扬奥林匹克精神”为核心,通过传播奥运精神、支持奥运建设和提供奥运服务,履行“奥运主人”的使命。
At the 2008 Beijing Olympic Games, each Chinese athletes won a gold medal, Haier Group will donate a Haier hope primary school, and named after the Olympic champion. December 3, 2007, “Haier fully supports the 2008 Beijing Olympic Games Chinese sports delegation and Haier Olympic Hope Primary School launching ceremony” held in Beijing. At the meeting, Mr. Zhou Yunjie, Vice President of Haier Group, explained Haier’s concept of Olympic host in detail and introduced how Haier will be the host of the 2008 Olympic Games. Since Haier became the sponsor of the Beijing Olympic Games in August 2005, Haier has always supported the Olympic Games with its sense of responsibility as the “Olympic host”. The conference, a clearer transmission of Haier’s Olympic strategy. Haier takes “Inheriting and Promoting the Olympic Spirit ” as the core, fulfilling the mission of “Olympic host ” by spreading the spirit of the Olympic Games, supporting the Olympic construction and providing the Olympic service.