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企业做大有各种因素,天时、地利、人和;机遇、胆略、运气、品牌、策略、管理……,企业做不大也各有因素,本期“企业管理”专栏小编为你梳理出几种做不大的企业,希望读者能从中得到启迪。格局小的企业1999年2月,牛根生(蒙牛集团创始人)对孙先红(负责宣传、策划的副总)说:我给你100万的宣传费,对谁也不要说。孙先红问:为什么不能说?牛根生说:现在总共筹到300万,拿出100万做广告,我怕大家知道后接受不了……我就要一个效果;一夜之间,让呼市人都知道。于是1999年4月1日早上,一觉醒来,人们突然发现道路两旁冒出了一溜溜韵红色路牌广告,上面高书金色大字:蒙牛乳业,创内蒙古乳业第二品牌!但在现实中,许多老板肩上扛着品牌大旗心里打着小算盘,乐于小打小闹,希望以小的投入来获得大的回报,从没想过以大的投入来换取更大的回报。这实际上就是一种格局。格局小的老板,想的永远是自己,希望从一颗鸡蛋中吃出黄金;而格局大的老板,则能着眼于未来,在大环境中定义自己的事业。
Enterprises make a variety of factors, the weather, geography, and; opportunities, courage, luck, brand, strategy, management ... ..., enterprises do not have different factors, this issue You sort out a few companies do not, I hope readers can get enlightenment. In February 1999, Niu Gensheng (founder of Mengniu Group) told Sun Xianghong (vice president in charge of publicity and planning): I will give you a publicity fee of one million yuan, and nobody should say so. Sun Xianghong asked: Why can not that? Niu Gensheng said: Now raise a total of 3 million, come up with 1 million advertising, I am afraid we can not accept that after knowing ... ... I will have an effect; overnight, so Hohhot people know. So on the morning of April 1, 1999, when I woke up, people suddenly found a billboard red advertisement on both sides of the road. The name of the book was Mengniu Dairy, the second brand of Inner Mongolia Dairy. However, in reality, many The boss carrying a brand banner carrying a small abacus on his shoulders, willing to slapstick, hoping to get a big return with a small investment, never thought of a big investment in exchange for greater returns. This is actually a pattern. Small boss pattern, always thinking of himself, hoping to eat gold from an egg; the big boss, you can focus on the future, in the environment to define their own business.