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近年来,随着中国改革开放的不断进行,外国人十分看好中国这块巨大的市场,外国企业、资本纷至沓来。美国杜邦、法国雪铁龙、日本三菱、韩国三星在中国已成为家喻户晓的名字,甚至天真无邪的小孩子也开始知道M&M巧克力。国外企业、资本的涌入,给中国带来了繁荣与机遇,也对中国的民族工业形成了冲击,构成了严重挑战。短短十几年时间,外资企业大规模地进入中国,手段之高明,发展之迅猛,出人意料,而且这些外资企业大多在中国站稳了脚跟,获得了成功。这就促使我们去探究和寻找这些成功企业后面的“幕后策划者”。
In recent years, with the continuous reform and opening up of China, foreigners are very optimistic about this huge market in China. Foreign enterprises and capital are pouring in. DuPont, France Citroen, Japan’s Mitsubishi, South Korea’s Samsung has become a household name in China, and even innocent children have begun to know M & M chocolate. The influx of foreign enterprises and capital has brought prosperity and opportunities to China and also hit China’s national industry, posing a serious challenge. In just a dozen years, foreign-funded enterprises entered China on a large scale. The means are brilliant, the development is rapid and surprising. Most of these foreign-funded enterprises have gained a firm foothold in China and achieved success. This prompts us to explore and find the “behind-the-scenes planners” behind these successful companies.