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如果仅仅看中短期的关注度或经济回报,阅读推广的路只会越走越窄。从英国到中国,一场“扔书”秀吸引了大众的眼球,也让媒体和出版行业反思,“阅读推广到底该如何做?”从“推广”到“哗众取宠”之间的界限,应该如何把握?读书正得到越来越多家庭的重视,但阅读推广背后的利益链条和种种乱象也让想要亲近书的普通人迷花了眼。现在,任何人都可以在自己的名字前面加上“阅读推广人”的名号,而一些“大V”们为了卖书,对推荐的书目究竟能付得
If you just look at the short-term attention or economic return, read the promotion of the road will only become narrower and narrower. From Britain to China, a “throwing book” show attracted the public’s attention, but also for the media and publishing industry to reflect on “how to do it in the end to promote reading”. “From” to “grandstanding” What should be grasped? Reading is gaining more and more attention from families. However, the chain of interests and the chaos behind the reading promotion also allow others who want to get close to the book. Now, anyone can add “read promoter” in front of their name, and some “big V” people are able to pay for the recommended titles