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日前,由2008’海峡西岸汽车博览会组委会主办的“2008’中国网络汽车广告大赛”在厦门落下帷幕。随着互联网对汽车行业的影响越来越深入,基本上所有的汽车生产商和经销商都在使用互联网广告为自己做营销。网络的媒介特性和汽车产品、产业特性决定了二者之间的接合
Recently, the “2008 China Internet Advertising Campaign” organized by the Organizing Committee for the 2008 Western Taiwan Strait Car Exposition came to an end in Xiamen. With the Internet becoming more deeply involved in the automotive industry, virtually all car makers and distributors are using Internet advertising to market themselves. The media’s network characteristics and automotive products, industry characteristics determine the bonding between the two