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车库咖啡是一个很普通的咖啡屋,在北京中关村一个很不起眼的地方,但车库咖啡的成立却吸引了众多投资人的注意。与车库咖啡类似的还有3W咖啡和贝塔咖啡,这类咖啡屋吸引人的地方又在哪里?最近一两年来随着电子商务和移动互联网的飞速发展,一批批互联网精英人士纷纷选择离职创业,互联网圈也出现越来越多的融资案例。这背后隐藏的一个商机在于,随着中关村办公成本日趋增高,办公地点紧张,导致创业成本高,而且随着越来越频繁的公司之间业务来往,使得商务人士商议公司计划和投资的地方也变得紧俏,中关村附近地理位置尤其显得重要,
Garage Coffee is a very ordinary coffee house, a very unattractive place in Zhongguancun, Beijing, but the establishment of garage coffee has attracted the attention of many investors. Similar to the garage coffee, there are 3W coffee and beta coffee. Where are the attractive places for such coffee houses? In the last year or two, with the rapid development of e-commerce and mobile Internet, a group of Internet elites have chosen to leave their jobs. There are also more and more cases of financing in the Internet circle. One of the business opportunities hidden behind this is that with the increasing office costs in Zhongguancun and the tightness of office space, the cost of starting a business is high, and with more and more frequent business transactions between companies, business people are also discussing where the company plans and invests. To become tight, the geographical location near Zhongguancun is particularly important.